Sales for Bud Light dropped 28 percent for the week ended June 24 amid controversy surrounding the firm’s decision to engage in promoting a transgender social media influencer, according to data from an industry analyst
Bump Williams Consulting’s data show that while Bud Light’s sales again dropped when compared to the year-ago period, sales for other beers, such as Yuengling Lager, Coors Light, and Miller Lite, have risen. Those beers have seen increases of 22 percent, 19 percent, and 16 percent, respectively, during the same week, data show, according to multiple news reports.
Another tracking firm, Circana, said that the decline represents a $26.3 million loss in sales compared to a year ago. Coors Light and Mexican beer Modelo Especial, meanwhile, each saw their sales grow by about $10.4 million in the same period, the company’s data revealed….