Retail sales of Bud Light crashed amid calls for a boycott in the weeks following the brand’s partnership with transgender influencer Dylan Mulvaney, according to a beer industry report.
Tracking data on Bud Light sold in places like supermarkets and liquor stores—known as scanner volumes—fell by double digit percentages during the first two weeks of the Mulvaney controversy.
Sales of Bud Light cases fell 10.7 percent for the week ended on April 8 and plunged by over 21 percent for the week ended April 15, according to Beer Business Daily.
The sales crash comes amid fallout from Bud Light’s partnership with Mulvaney, a male who identifies as a female and who rose to fame for chronicling a transition he dubbed “365 Days of Girlhood.”…