As the fallout over its decision to promote a transgender influencer continues, Bud Light was dethroned by Modelo Especial for the month of May, according to data.
Modelo Especial, owned by Constellation Brands in the United States, is No. 1 and holds about 8.4 percent retail sales in the American beer market for the four-week period ending June 3, according to Bump Williams Consulting and Nielsen IQ data, according to several news reports. Bud Light, the data shows, is now No. 2 with 7.3 percent of retail sales.
In early April, transgender activist Dylan Mulvaney posted a Bud Light beer can on social media and signaled a partnership. The beer can, which featured Mulvaney’s face, drew immediate backlash from country singers and conservative influencers, who called for a boycott of the light beer company….