Bud Light’s woes don’t appear to be subsiding anytime soon as the latest data show the light beer firm saw another weekly decline after it decided to engage in a promotional effort with a transgender TikTok influencer.
Data from Bump Williams Consulting and NielsenIQ show that sales for Bud Light are down 28.5 percent year-over-year for the week ending June 17, according to the New York Post. That’s a decline of about 2 percentage points from the week ending June 10, when sales dropped 26.8 percent, Bump Williams’s data show.
Anheuser-Busch’s other brands, including Budweiser and Michelob Ultra, have also suffered year-over-year losses. Budweiser’s sales are down 12.3 percent, Busch Light is down 8.1 percent, and Michelob Ultra is down 4 percent, according to Bump Williams and Nielsen IQ….