Declining sales of Bud Light now appear to be “business as usual” for parent company Anheuser-Busch after it was caught up in controversy earlier this year, according to Beer Business Daily publisher Harry Schuhmacher.
In an interview with Fox News published on June 30, Schuhmacher pointed to recent disappointing sales of the beverage in the wake of its partnership with transgender activist Dylan Mulvaney for a campaign in March.
Sales of Bud Light dropped 26.8 percent during the four weeks ended June 10, according to data from Bump Williams Consulting and NielsenIQ.
A week prior to that, Bud Light’s sales dropped 24.4 percent, the data show, and in May, Bud Light was overtaken by Mexican lager Modelo Especial as the best-selling brand….