Maybelline is the latest brand to face a social media backlash over its partnership with transgender TikTok personality Dylan Mulvaney.
A video of Mulvaney, a 26-year-old man identifying as a woman, applying Maybelline products was first posted to TikTok in March. Maybelline shared the clip to its official Instagram account, writing, “Maybelline Glam all day, every day!”
“So proud to be part of [Mulvaney’s] incredible journey as she celebrated 365 days of being a girl on Monday. Thanks for letting us be part of your special day LOVE YA!” it added.
The clip has recently re-emerged on Twitter and triggered much outrage towards the women’s cosmetic brand, similar to what’s facing by beer brand Bud Light….