Behavioural psychology was used on former British Prime Minister Boris Johnson to nudge him into wearing a mask, according to the head of the government Behavioural Insights Team (BI).
Professor David Halpern, BI chief executive and member of the government’s Scientific Advisory Group for Emergencies (SAGE), described to The Telegraph how he had helped nudge the former prime minister by using peer pressure.
“We did share with him a slide pack at one point. It had a series of images of pretty much every single world leader wearing a mask, and then a picture with him not,” Halpern told the publication, adding the slide was to show Johnson that “a normal thing for a world leader to do right now is wear a mask.”…