Minicab hailing app firm Bolt has announced it will allow drivers to set their own prices. The company said it is introducing the measure in an attempt to tackle driver shortages which have led to longer wait times and increased cancellations across the sector in the UK. Drivers often accept journey requests but then reject them after receiving more profitable options, according to Bolt. This leads to a “poor experience for customers,” the Estonian start-up said. The ability for drivers to choose their own prices will be tested in several UK cities from this week ahead of a planned rollout across the country before Christmas. Drivers will be able to select their prices within a range or use Bolt’s standard pricing which varies based on supply and demand. A feature allowing passengers to select their driver from a list is also being introduced. Sam Raciti, Bolt’s manager for western Europe, …
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