The Biden administration is seeking to leverage influencers—including community, religious, and celebrity partners—to promote COVID-19 vaccinations in a bid to overcome hesitancy and persuade more Americans to get the jab. The Department of Health and Human Services (HHS) on Thursday announced the rollout of the COVID-19 Community Corps, a nationwide network of “trusted messengers” that, equipped with an arsenal of ads and other forms of messaging, intend to increase confidence in COVID-19 vaccines—and boost their uptake. Besides urging Americans to get a COVID-19 shot, the coalition of “trusted influencers”—which includes athletes, doctors, businesspeople, and faith-based community leaders—will continue to drive home the message that people should not let up with measures like social distancing and mask-wearing. Vice President Kamala Harris and Surgeon General Vivek Murthy will meet with the more than 275 inaugural members of the community corps on Thursday to kick things off. Courtney Rowe, the White House’s COVID-19 director …
Biden Administration Launches Influencer Coalition to Push COVID-19 Shots
April 1, 2021
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AMERICAcampaignCCP VirusCOVID-19 vaccineExecutive BranchHealth EducationinfluencerPoliticsUSUS NewsVaccines
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