Beyond Meat announced on Tuesday that it would be launching a new campaign with Kim Kardashian, who will be joining the company as “chief taste consultant.”
Kardashian appeared in a promotional video to announce her new partnership with the company, in which she is expected to make regular contributions to Beyond Meat’s newsletter with “exclusive offers, recipes, content, and more,” the company promises.
Beyond Meat noted that Kardashian is “highly selective of brands she partners with,” but said she “chose to work with Beyond Meat as a long-time fan of the brand’s products and mission.”
“I believe so much in the mission of Beyond Meat that I’ve stepped in to help with my greatest asset: my taste,” says Kardashian in the promotional video….