Bright pearly whites might look healthy but beneath the sparkling smile may lie an ugly truth.
A drastic increase in at-home teeth whitening could be causing untold damage to thousands of Australians mouths, with people excessively bleaching their tooth enamel in the quest for the perfect selfie.
The Australian Dentistry Association’s 2021 consumer survey of 25,000 Australians found 22 percent had whitened their teeth—an increase of eight percent since 2017.
More than twice as many women than men have them whitened and the trend is most popular in those aged 24-34, the survey found.
But most alarming is the number of people buying DIY kits, says the ADA’s teeth whitening expert, Sydney dentist Dr Fadi Yassim….