An executive with Bud Light maker Anheuser-Busch said the boycott against the brand was a “wake-up call” and claimed the light beer will make a comeback.
Bud Light, in a social media promotional campaign, produced a beer can with transgender activist Dylan Mulvaney in early April, drawing immediate backlash. Some country singers and conservative influencers suggested that consumers not purchase the beer, causing sales to drop in every consecutive week following the Mulvaney backlash.
“It’s tough to see the controversial and divisive debates that have been happening in the U.S. in the last couple of weeks involving lots of brands and companies, including and especially Bud Light,” Anheuser-Busch’s global chief marketing officer, Marcel Marcondes, told the Cannes Lions International Festival, according to a report from AdAge. “It’s tough exactly because what we do is all about bringing people together.”…