Jeffrey Harmon may be the most unlikely person to become a key player in the television industry. “We grew up on a potato farm in Idaho,” he told American Essence. “We had a tube TV that got three channels. We could get PBS with an antenna.” Harmon didn’t watch a lot of TV growing up. Instead, he and his brothers spent their teenage years selling potatoes door-to-door in Utah before moving on to the landscaping business. But when he studied marketing and advertising at Brigham Young University from 2006 to 2008, his thinking began to shift. ”I roomed with a few film majors,” he said. “Spending time with them opened up my thinking in a lot of ways.” Harmon said he pioneered the YouTube ad agency Orabrush, Inc., which generated 20 million views for its clients in 2009, well before YouTube’s popularity exploded. From there, Jeffrey and his brother Neal …
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