While many retail companies work to expand their online presence, e-commerce juggernaut Amazon.com Inc is bringing its clothing shopping experience to the physical world. What Happened Amazon on Thursday announced its first-ever physical fashion store, Amazon Style. Amazon Style aims to combine the best features of shopping on Amazon.com with an in-store shopping experience “built to inspire.” The first Amazon Style store is set to open in Los Angeles, California later this year, featuring a selection of men’s and women’s apparel, shoes, and accessories. What to Know Amazon is taking its online shopping experience to physical locations and incorporating technology that aims to improve the physical shopping experience. “Using the Amazon Shopping app, customers can send items to a fitting room, where they can use a touchscreen to browse more options, rate items, and request more sizes or styles that are delivered directly to their room within minutes,” Amazon said. The store will feature hundreds of top brands as well as items …
Amazon to Open First Physical Clothing Store: What Investors (And Shoppers) Need to Know
January 20, 2022
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