Amazon.com Inc. launched Buy with Prime, allowing third-party merchants to use Amazon’s vast shipping and logistics network to fulfill orders on their sites while appealing to Amazon’s Prime customers.
Experts see the move firing up rivalry with United Parcel Service Inc., FedEx Corp., and the U.S. Postal Service as being the fastest in the online delivery race, CNBC reports.
The websites will put the Prime badge next to eligible items for free two-day or next-day delivery.
Prime members will use the payment and shipping information stored on their Amazon accounts to place an order.
Buy with Prime pricing will depend on payment processing, fulfillment, storage, and other fees.
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