Commentary
Woke corporations risk losing business by focusing on social policies that detract from business growth.
When will woke corporations ever learn that woke policies offend significant portions of their customer bases?
Will stockholders finally be fed up with resultant stock losses due to the implementation of woke policies that turn off customers?
Woke policies include support for LGBTQ activism, the cancel culture, social justice, diversity over merit, and other non-business-related social issues that adversely impact company growth. And every corporate rock overturned these days seems to uncover another example—in this instance, Barnes and Noble Booksellers.
Let us examine the topic in some detail….