MAKUHARI, Japan—Toyota Motor Corp. unveiled four new models of its Crown range on Friday, including a sport-utility vehicle (SUV) for the first time, seeking to reboot the 67-year-old brand as Japan branches out from its long love affair with sedans.
The 16th generation of the Crown will be sold outside Japan for the first time in earnest, with plans to reach about 40 countries and regions. The first new model will be a crossover that will be available in Japan around this autumn.
“The Crown was a symbol of Japan’s affluence and Japanese pride. It was also a car that brought together Japan’s world-class technology and human resources,” said Toyota President Akio Toyoda during a presentation….