Hair darkening shampoos are currently trending in the Korean cosmetics industry. The products boast of their “naturally grey reducing” ability and of being a more healthy alternative to hair dyes.
Some cosmetics companies that follow the trend of colouring shampoo, include MODAMODA, Amorepacific, and TONYMOLY.
Korea’s leading cosmetics company Amorepacific launched its RYO Double Effector Black Shampoo and conditioner this April. The products contain traditional asian medicine ingredients such as black ginseng, black beans, and kudzu vines. Amorepacific developed a “Black Toning” technique, that makes the dark coloured ingredients stay on grey hair and hence paints the hair dark. The product is also rated “Best” by Dermatest….