By Kevin Roddy
As someone who has spent years working with many of the world’s great brands, I believe the most effective marketing comes from businesses that don’t have any money.
Most brands with disposable bucks see marketing communication through the lens of putting their time and effort against those things that get loads of eyeballs. I don’t blame them for spending their budget this way, but I also don’t get why they don’t see more value in smaller opportunities as well.
Obviously, there are more affordable options than ever before when it comes to getting the word out: Online content, an active social media presence, and community involvement are all valid ways to begin the process of building a brand….