A recent privacy report has found that 83 percent of Australian brands appear to track their customer’s activity online, while 82 percent of consumers are uncomfortable with their location data being shared with other companies.
According to the 2022 edition of the Deloitte Australian Privacy Index, consumers are asking for transparency, assurance and control over the use of their data which is shared with the government and corporations.
Slightly over half of consumers are unhappy with their online activity being monitored, but 43 percent are willing to share their personal information when aware of how their data will be used. Meanwhile, only younger people (aged 18-34) see value in online personalisation….