“What’s in a name? That which we call a rose by any other name would smell just as sweet.”
A beverage company might be wishing it didn’t share a name with a cryptocurrency platform after being mistakenly linked.
What Happened
Shares of Celsius Holdings Inc. were down double digits Monday as the price of Bitcoin and other cryptocurrencies fell related to the pausing of withdrawals and transfers between accounts by cryptocurrency lending firm Celsius.
The problem is of course that Celsius Holdings doesn’t offer Bitcoin trading or anything to do with cryptocurrency. Instead, the company sells calorie-burning beverages and was likely the victim of mistaken identity by investors….