Let’s face it: Most of us don’t have a lot of time to spend on our beauty routines. The products we use need to be fast and easy to apply, and must make a big impact.
One thing I have learned in my 10-plus years as a makeup artist and beauty industry professional is that if you were to ask makeup artists and consumers the infamous question, “If you could only choose one makeup product to use for the rest of your life, what would it be?” most people would probably choose mascara.
Why? Because even with no other makeup on, mascara instantly makes you look more awake, opens up the eyes, and draws more attention to them, which can also make the angles and dynamics of the face pop….