People in the most deprived areas of Great Britain are more than twice likely to participate in gambling games online than those from the least deprived areas, a study suggests.
The Patterns of Play report (pdf) published on Thursday found that 29.2 percent of gaming accounts came from Britain’s 20 percent most deprived areas while only 12.9 percent of accounts were from the 20 percent least deprived areas.
Although players from more deprived areas tended to play with a lower stake, there was “a strong tendency” for them to be more active than those in less deprived areas, data showed.
Analysing operators’ Gross Gambling Yield (GGY), the study found the former contributed over a quarter (25.2 percent) of all customer losses compared to 15 percent by the latter….