Australian government ministers are pulling the plug on advertising on Facebook, a move that could cost the tech giant millions, in response to its dramatic ban on news-related content last week. On Sunday, Health Minister Greg Hunt said that further advertising on the platform would not occur on his watch “until the issue is resolved.” “Basically, you have corporate titans acting as sovereign bullies, and they won’t get away with it. We will stand up as a country,” he told ABC. On Monday, Hunt reaffirmed his stance, saying advertising budgets around the vaccine will be “reallocated temporarily” to other channels, including television, radio, and newspapers. “We will continue to post on that particular channel [Facebook]; we just won’t be boosting [posts],” he told reporters. Finance Minister Simon Birmingham, who oversees public expenditure, agreed. “It is my expectation that we will pull back from advertising on Facebook while they undertake this …
Australian Govt Cuts Millions in Facebook Advertising After News Ban
February 22, 2021
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