Britain’s advertising regulator has banned ads for Tesco’s Plant Chef burgers over “misleading” claims that the products could make a positive difference to the environment compared with their meat equivalents.
The Advertising Standards Authority (ASA) ruled on June 8 that the supermarket chain does not hold any evidence to support the environmental claims made in the ads, which were broadcast on TV and radio and also disseminated in the press and online in October and November.
The TV ad featured a woman about to eat a burger while watching television. The programme she was watching said, “The planet is continuing to warm.”…