One thing that truly sets French men apart is their knack for picking cologne. The thing about personal scents is that there is truly no black and white answer for finding the best cologne. There are certainly recommendations from others and convincing ads, but choosing a cologne is an intimate experience. It should be tailored to you, just like a great blazer. So what are the guidelines if you’re walking into a cologne shopping experience completely blind?
Quality
It’s better to spend more money on your fragrance than to skimp in the name of frugality. A higher quality product means a higher price, but it also means better ingredients. For something you are spraying directly on your skin every day, you should go with the best options. After all, perfume is a luxury product….