Before the pandemic, entrepreneurs Liz Eddy and Alyssa Ruderman had trouble getting venture capitalists to invest in their end-of-life planning app Lantern. Potential business partners were skeptical as well.
“We would hear, ‘Oh, this is really a niche issue,’ which I think is pretty hilarious,” Eddy says. “Death is quite literally the only thing on the planet that affects every single person.”
The past two years have highlighted the importance of such preparation, even for younger people. Abigail Henson, a 31-year-old college professor in Phoenix, says she started using Lantern about 18 months ago to plan her funeral, tell her executor where to find her passwords and explain what she wanted to be done with her social media accounts.
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