The Australian Fashion Council has rolled out a new trademark to improve global consumers’ awareness of Australian fashion brands.
Leila Naja Hibri, the chief executive of Australia’s fashion industry peak body, said that a well-recognised trademark was a solution for international consumers’ lack of identification of Australian fashion.
“We feel like this trademark, and the campaign behind it will help identify exactly what we represent,” she said in comments obtained by AAP.
Naja Hibri said the new trademark represented a number of characteristics, including “effortless style, raw nature, boundless optimism and fearless innovation,” and a progressive social and environmental outlook.
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