There are three broad approaches to mediating the ruin of risky choices: inform people (like using labeling), nudge people (for example, by offering financial incentives), or directly intervene to make the activity less harmful. Which do you think prevented more car fatalities: mandating driver education, labeling cars about crash risk, or removing the human element altogether by just making sure air bags are installed? There are public education nutrition campaigns, from “sugar pack” ads on public transit informing consumers how much sugar there is in soft drinks, to “Hot Dogs Cause Butt Cancer” billboards, educating about the link between processed meat and colorectal cancer. But is there a way to make products nutritionally safer in the first place?
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