This apparel company is well-known for yoga pants and appealing to women. Could the company’s entry into golf and men’s apparel get a push with the addition of a new brand ambassador?
What Happened
Lululemon Athletica Inc. recently launched a line of golf apparel in its latest initiative to grow beyond just yoga pants.
It was revealed this week the company will feature two-time NBA Champion JR Smith as a brand ambassador.
Smith played 977 NBA games for several teams and averaged 12.4 points, 3.1 rebounds and 2.1 assists per game. He also played in 140 NBA playoff games averaging 10.7 points per game and helping the Cleveland Cavaliers and Los Angeles Lakers win championships.
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