Commentary
Australia’s 2022 federal election campaign has formally started. But if the truth be known, the Australian Labor Party (ALP) has been running its election campaign for many, many months.
To understand the opening gambits of the formal election campaign between the two main parties, it is worth unpacking what the ALP’s spin-team has been trying to do for the past year and how this preliminary work was supposed to set the tone for the rest of the 2022 election campaign.
The team must have started the first week of formal campaigning feeling well-satisfied with how months of pre-election work geared to demonizing Prime Minister Scott Morrison had seemingly put the ALP in a strong position for the upcoming fight.
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