Green cosmetic makers know their audience. One manufacturer, in addition to the standard lines about how long-lasting and colorful their product is, says that their lip tint is “cruelty-free,” vegan, and made from wholesome ingredients like coconut oil and shea butter. Missing from the product description is any reference to per-and polyfluoroalkyl substances, or “PFAS” — although one tube of that particular liquid lipstick contained 865 parts per million of the PFAS indicator fluorine, according to a new investigation from the environmental wellness community and blog Mamavation. Of the 83 lipsticks, mascaras, and other beauty products tested by Mamavation, 54 were found to have organic fluorine, with eight containing organic fluorine levels higher than 100 parts per million. PFAS exposure has been linked to everything from cancer to birth defects to lower vaccine effectiveness. “Originally, I thought that green beauty would have had consistently lower levels than regular beauty,” products, Leah Segedie, founder and …
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