By Ron Lieback Opinions expressed by Entrepreneur contributors are their own. The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text or misspelled words, and you’ll likely bounce or lose focus, regardless if a c-level executive, family member or some marketeer pitching stories wrote the email. Bad email etiquette can ruin relationships among your clients, team and partners. After experiencing failed communication due to my own faulty emails and then coaching other writers and clients through this common problem, I’ve allowed the following principles to guide clear and conscious emails. Following are 16 tips on how to stop writing average emails. Be different. 1. First, don’t have a goofy email name This is obvious for most, but I do see emails coming from YouCould@, MakeMoney@, etc. Use real names — goofy ones sound unprofessional. For personal emails, two formulas always work: first name and initial of last name or full names, such as ronl@ or ronlieback@. For …
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