Alphabet-owned Google will not help websites, apps and YouTube channels sell ads alongside content that it deems exploits, dismisses or condones the ongoing Russia–Ukraine conflict, the U.S. company said Wednesday. Google, whose advertising software helps publishers generate revenue, bars ads from appearing next to content that incites violence and denies tragic events. It is broadly applying those policies to the war. “We can confirm that we’re taking additional steps to clarify, and in some instances expand our monetization guidelines as they relate to the war in Ukraine,” Google spokesman Michael Aciman said. In an email to publishers seen by Reuters, Google said ads would not run alongside, for example, “claims that imply victims are responsible for their own tragedy or similar instances of victim blaming, such as claims that Ukraine is committing genocide or deliberately attacking its own citizens.” Google also bars ads that capitalize on sensitive events and has …
Google to Pause Ads That Exploit or Dismiss Russia–Ukraine War
March 24, 2022
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