Western businesses and banks with operations in Russia—whether they intend to exit the country or stay in business there—are facing massive difficulties as they attempt to balance international pressure to divest and potential retaliation from Moscow. Over 400 Western companies have exited Russia since the invasion of Ukraine, leaving behind billions of dollars in assets. About 80 firms are still operating, though they have suspended new investments. Most of these companies are pharmaceutical and consumer businesses that claim pulling out from Russia will needlessly harm the Russian people. A few are also worried their employees could face legal retaliation from the Kremlin. “Companies believe they can’t easily abandon small Russian businesses and consumers that rely on them,” said Bruce Haynes, global co-chair of crisis communications at public relations firm SVC+FGH, according to Reuters. SVC+FGH has been advising businesses about Russian withdrawal. Companies such as Procter & Gamble Co., PepsiCo Inc., and …