Another round of American-based multinationals, including McDonald’s, Starbucks, Coca-Cola, and General Electric, have said that they were temporarily suspending business in Russia in response to the country’s invasion of Ukraine. Many international corporations have already ceased operations in Russia in protest of its invasion in Ukraine last month. Pressure has been mounting for two weeks on American companies that remained in Russia, with hashtag campaigns calling to boycott companies like McDonald’s, Coca-Cola, and PepsiCo emerging on social media. Some of the social activists have been comparing the corporate withdrawals to the large-scale corporate boycott of Apartheid South Africa in the 1980s, or the more recent controversial BDS campaign against Israel. “Our values mean we cannot ignore the needless human suffering unfolding in Ukraine,” said McDonald’s President and CEO Chris Kempczinski in an open letter to employees on March 8. The burger chain said it will temporarily close 850 stores but will …