Australia has launched a new national brand featuring the logo of a golden Kangaroo and complemented by the tagline “Only in Australia.” The brand was redesigned after its old design, a golden wattle, resembled an illustration of the coronavirus. More than 300 marketing resources will be freely available to Australian businesses to help better promote Australian goods and services overseas and attract more investment and visitors. It will run alongside the existing, hugely successful green and gold “Australian Made” brand. Minister for Trade Dan Tehan said a strong brand would help all Australian businesses sell their product, supporting local jobs. “A strong nation brand and tagline will reinforce Australia’s reputation as an internationally competitive investment destination, a great place to visit, a quality provider of education, and a trusted exporter of premium goods and services,” Tehan said. Deloitte Access Economics modelling found that moving up one place in the global …