Ford and General Motors (GM) recently warned car dealerships to stop the practice of price gouging beyond the manufacturer’s suggested retail price (MSRP), with consequences including losing access to new vehicle models. Andrew Frick, Ford’s vice president of sales in U.S. and Canada, sent a letter to dealerships on Jan. 7 noting that some customers who are already on the reservation list for Ford’s upcoming 2022 F-150 model car have been asked to make additional deposits or payments. Such actions could result in customers not converting their reservations into orders and also damaging the company’s brand name, Frick warned. These types of behaviors are not allowed as per Paragraph 6 of the Sales and Service Agreement. “The dealer shall conduct dealership operations in a manner that will reflect favorably at all times on the reputation of the dealer, other company authorized dealers, the company, company products, and trademarks and trade …