Nike filed a lawsuit against online reseller StockX in New York federal court on Thursday, accusing it of creating and marketing non-fungible tokens (NFTs) based on the brand’s products without its permission. The Oregon-headquartered company is suing StockX, which buys and resells clothing, technology products, and other collectible goods; for trademark infringement and dilution, as well as unfair competition in connection with its offering of the NFTs. An NFT is a digital asset that uses blockchain technology to record the ownership status of digital objects such as artwork and music. They are non-fungible, meaning they are one-of-a-kind and are generally purchased using the cryptocurrency of the Ethereum blockchain. In a 50-page complaint (pdf), Nike said that U.S.-based StockX “publicly touts” the fact that Nike products are the driving force behind sales on the e-commerce platform and that StockX advertisements and social media accounts are “teeming with images of Nike goods.” The company’s lawyers accused StockX of “minting” NFTs using Nike trademarks and trading on …