You’ve probably heard this before, but it’s worth saying again: every great business needs a great logo. A great logo design is an absolute must for any new business looking to stand-apart from the competition and authentically connect with their customers. In fact, a recent study from the MIT Sloan Management Review found that effective corporate logos can not only have a positive impact on customer loyalty, but on actual company performance. But if a study from MIT isn’t enough to convince you, here are five reasons you need a logo: 1. You Only Get One Chance to Make a First Impression This is a truism, but an important and relevant one. The first impression you make on your potential customers or clients will set the tone for the rest of your relationship. If you make a great first impression, they’re going to be excited to learn more about you …