Commentary LeBron James is a basketball star. He also happens to be a movie star. Last year, he played the lead role in “Space Jam: A New Legacy,” an unmitigated flop that was, as authors at The Hollywood Reporter wrote, “tailored to appeal above all else to the mighty Chinese market.” After all, they noted, James is “a huge commodity in the basketball-obsessed country, where his signature Nike sneakers are made.” Sadly, his movie never made it past the Chinese censors. Why? In one word: Nike. As Variety reported, early in 2021, “Chinese consumers demanded a boycott of the brand for expressing concerns about forced labor in the cotton supply chain in the Xinjiang region, where the U.S. government assesses that Beijing is committing genocide.” A number of Chinese “were so incensed they burned their Nike shoes, posting the images to social media.” Considering James wears Nike footwear in the animated …
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