DETROIT—Ford Motor Co. Chief Executive Jim Farley won applause from Wall Street by increasing the production target for the automaker’s electric F-150 to 150,000 a year, more than three times the original number. Now, Farley wants investors and commercial vehicle customers to pay more attention to the software and services Ford wants to sell with those trucks, as well as to the company’s electric Transit vans and its portfolio of combustion engine commercial vehicles. At an event in Sonoma, California, this week, Farley and other Ford executives are rolling out more details of their Ford Pro commercial vehicle strategy—and setting ambitious goals. “This is a first move by Ford to really start to scale and commit serious resources to digital software and services-based revenue,” Farley told Reuters. Ford Pro is a standalone unit created last May to focus exclusively on commercial and government customers. Ford has set a goal to …