British supermarket Morrisons will remove “use-by” dates from milk packaging at the end of January in an attempt to stop millions of pints of its own-brand product from being thrown away unnecessarily by customers each year, a spokesperson confirmed to The Guardian. The Bradford-headquartered supermarket said it will instead place “best before” dates on 90 percent of its own-brand milk, including own-brand British and Scottish milks, Morrisons For Farmers milks, and Morrisons organic milks, as per The Guardian. Morrisons is asking customers to use a simple “sniff test” to discern whether or not the milk is drinkable. The retailer’s senior milk buyer Ian Goode said, “Wasted milk means wasted effort by our farmers and unnecessary carbon being released into the atmosphere.” “Good quality well-kept milk has a good few days life after normal ‘use by’ dates—and we think it should be consumed, not tipped down the sink,” he continued. “So, we’re taking a bold step …