Fast food giant McDonald’s Corp has been one of the largest restaurants in the world by the number of units and annual revenue for many years. The company dominates the sector with a franchise model, strong location selection, new products, and fan favorites. One menu promotion launched in 2002 has been a staple at restaurants in some form and also could have led to a good entry point for investors. McDonald’s began experimenting with pricing promotions for its menu in 1991. After several tests, McDonald’s decided on a dollar menu with select items offered at a price point of $1. On Nov. 27, 2002, McDonald’s launched its first national value meal with the introduction of the “Dollar Menu.” Items such as the double cheeseburger, grilled flatbread sandwich, and a chicken nugget meal were among the first items featured on the dollar menu. Franchisees liked the increased sales but didn’t love the lower profit margins …
If You Invested $1,000 In McDonald’s When the Dollar Menu Was Introduced, Here’s How Much You’d Have Today
January 6, 2022
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