Elle Magazine is set to become the first major publication to ban fur content across all of its pages, saying it is aligning with the values of its readers and rejecting animal cruelty, the company announced. “For many years, ELLE has been engaged towards environment, sustainability and ecology through regular features or special green issues,” Senior Vice President and International Director Valeria Bessolo Llopiz announced Friday at Business of Fashion’s 2021 VOICES event in London. “The presence of animal fur in our pages and on our digital media is no longer in line with our values, nor our readers,” she said. “It is time for Elle to make a statement on this matter, a statement that reflects our attention to the critical issues of protecting and caring for the environment and animals, rejecting animal cruelty. It is also an opportunity for ELLE to increase awareness for animal welfare, bolster the demand for sustainable …