American consumers prefer corporations to stick with business issues, and steer away from controversial topics like politics and social justice, according to a business survey (pdf) by advisory firm Brunswick Group. “Only a minority of voters (36%) agree unequivocally that companies should speak out on social issues, compared to 63% of corporate executives,” revealing a disconnect between mainstream consumers and business leaders. Dubbed “The Talking Trap,” Brunswick research points out that corporate executives have a tendency to respond to multiple issues happening in society, but data reveals that people “across every part of the political and socio-economic spectrum” simply disbelieve their talking points. This gap in trust arises because many so-called leaders do not practice what they preach. “Investments don’t match intentions.” Consumers believe that the statements put out by executives are “too reflexive,” and are not related to the business of the organization. This form of communication soon turns …