By Evgeny Chuprov Everywhere you look, there is a push for a more digital-focused presence. Business strategies often revolve entirely around building a great website and having a strong and widespread digital footprint. While it’s true that an online presence is important, there is still a place for offline interactions, especially in business relationships. (I’d argue that, in fact, building offline relationships is actually a key component of successful digitization.) After all, if you don’t have a foundation of relationships, you have little to build on. Why? 1. “Offlining” Helps Uncover New Ideas for a Business In my experience, the offline network of acquaintances and peers that I’ve built has been an essential part of generating new ideas for my enterprise. When you have in-person interactions, you can read nuances in tone, body language, and expression. You can better hear and see the problems they’re bringing to you, and so …