Chinese authorities fined two top livestreamers a total of $14.6 million for income tax evasion, foreshadowing more scrutiny of the booming sector in the e-commerce industry. In Hangzhou, the capital city of e-commerce hub Zhejiang Province, Zhu Chenhui was fined $10.3 million, and Lin Shanshan was fined $4.3 million. Both livestreamers failed to report personal income as business income, according to a statement released on Nov. 22 by the provincial tax authority. Each livestreamer was ordered to pay twice the amount of outstanding taxes in addition to the penalties associated with tax evasion, according to a separate statement released on the same day. Zhu and Lin apologized publicly for tax evasion later that day, stating that they decided to suspend livestreaming without announcing a potential return date. Livestreaming marketing has risen in popularity over the past two years among brands such as L’Oreal, Nike, and Dyson, as well as online buyers. Most …
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