Inspired by Iceland, a communication platform promoting Iceland and Icelandic products, has taken aim at Facebook CEO Mark Zuckerberg’s video announcing the tech giant’s name change to Meta in its latest advertising campaign. On Thursday, the communication platform, which is owned and operated by Business Iceland, published a marketing video on YouTube promoting tourism in the country. The video looks eerily similar to Zuckerberg’s October video promoting the “metaverse,” a “hybrid of today’s online social experiences,” and an immersive experience that will be “expanded into three dimensions or projected into the physical world. ” It features a Zuckerberg-lookalike, sitting in a large yet minimal home with open windows overlooking picturesque views. The lookalike is even complete with a matching black sweater and haircut, similar to the one Zuckerberg wore in his own Meta advert. “Hi, and welcome to this very natural setting,” the speaker begins the video. “Today I want to talk about a revolutionary approach on how to …