Matt Cutts wrote that back in 2013—“Today, search for ‘productivity’ and Google will come back with about 663,000,000 results. If you decide to go down this rabbit hole, you’ll be bombarded by a seemingly endless amount of content. I’m talking about books, blogs, videos, apps, podcasts, scientific studies, and subreddits all dedicated to productivity.” Like so many other people, I’ve also fallen into this trap. For years I’ve been on the lookout for trends and hacks that will help me work faster and more efficiently—and also trends that help me help others to be faster. I’ve experimented with various strategies and tools. And, while some of these strategies and solutions have been extremely useful—without parsing out what you need quickly—it’s counterproductive. Sometimes you end up spending more time focusing on how to be productive instead of actually being productive. “The most productive people I know don’t read these books, they …